It All Starts with a Plan

12 March, 2014 - Scott Janzen of Janzen PR not only taught us the road to success for an effective PR plan, but he also helped us practice & create our very own for Taco Bell’s new breakfast launch!  Besides making us all extremely hungry, Scott led one of our favorite applicable workshops this quarter!

Some take-away points on Scott’s roadmap to a great PR plan: analyze the situation, reaching your audience, have a goal, break down your goal to specific results/objectives you want to achieve, create strategies aka. the “how,” know & utilize the importance of social media, and develop tactics to make the strategies come to life.

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