In review of fall quarter, UW PRSSA recruited 75 students and raised $350, compared to 39 students and $0 last year.
Throughout this quarter UW PRSSA held meetings with estimable PR firms, such as Weber Shandwick, Edelman, and Porter Novelli, which helped increase membership engagement.
“In order to [expand the PRSSA brand,] one of the key tasks was having a strategic and elaborate programming schedule that students would be interested in attending, said Chapter President Thomas Nguyen.
The Oktoberfest kickoff meeting on Oct. 14 had intensive preparation to promote the event, from designing flyers and posters to creating incentives like root beer floats and salted pretzels. The outcome was favorable with 74 students who attended the meeting, of which 50 of them registered to become members.
On Oct. 21, Nguyen partnered with the American Marketing Association to host a joint meeting with General Motor’s Communication Group Manager, Dave Barthmuss, which consolidated a total of 128 members.
“With having 15-30 people show up last year, my goal this year was to build a stronger presence on campus, specifically in the Communications Department. This is why I extended our leadership team to cover more marketing, creative, and digital content in an effort to expand the PRSSA brand.”
For the first time ever, UW PRSSA was sponsored by Lyft and Talking Rain, which helped PRSSA’s brand exposure, fund raising and cutting costs. With skilled graphic designers, the Chapter was able to spread eye-catching posters both in campus and on social media to attract new members. By ensuring members are always informed, officers made reminders of the next meeting on several social media platforms and recaps of previous events with blogs and videos.
UW PRSSA will continue to improve with new plans that are underway for winter quarter.