Francheska Pondevida, VP of Public Relations
Last April 5, 2018 the UW PRSSA launched their spring quarter with Clare Sayas, a persuasive, young, and successful public relations professional from Revere, an agency for technology at Edelman. (Edelman is a global communication and ranked public relations marketing firm in the world)
For a lot of juniors and seniors who attended the event, the main question was: "How do we get hired?" It can be a lot of 'no's' for young professionals who are trying to find relevant internships and experiences that will bring out the best of their PR skills. According to the article, "What lies ahead for public relations in 2018" by Donald Wright, a PRSA Fellow, artificial intelligence is a revolutionary innovation of the current generation. With technology companies, both competing and collaborating for the manufacture of robots in a world where thousands of content swift past our consciousness at a single point in time, many of our future industries are in need of competent PR professionals that can handle data and digital creation.
For those without inclination in data engineering, advanced mathematics, or content creation, should we fret? The obvious answer is no, but a full answer is along the lines of prepare, relax, and find time. Clare Sayas stressed the important notion of diversity in experience and using even our part-time job experiences to show how we do problem-solving skills and prove our competency in public relations -- this is something that a lot of people may take for granted. Despite the rigidity that a PR changing landscape demands today, success is highly dependent on how we tell our stories and experiences. Even if you're worst in web creation but have lobbied for a policy change and got results from it, or worked at a small business in your hometown or at restaurant, the key that people tend to overlook: character.
You can eventually learn other PR skills that you have less competency on. Clare have shared, "I do not like the financial side of my job, but I do it." She also talked about having to play with data and in being smart in learning the technology of her company.
The trick: it's not always a matter of 'what you can do' but also 'who you are', and that tells a lot about a person's ability to succeed in the PR business.